Our Story
Our Farm Family
Donald and Cheri De Jong live in Dalhart. Their mission to deliver best-in-class organic milk is shared with their extended family of 250 dedicated team members.
Donald De Jong
Co-owner, Chief Executive Officer
Natural Prairie Dairy, AgriVision Farm Management
Donald De Jong serves as co-owner and chief executive officer for Natural Prairie Dairy — one of the largest, family-operated organic dairy farms in the U.S. based in Hartley, Texas. Natural Prairie Dairy’s mission is to deliver best-in-class organic milk from their family to yours.
Donald also serves as owner and CEO of AgriVision Farm Management, LLC — a company that oversees management for 27 of their family-owned and operated agricultural businesses, including Natural Prairie Dairy.
Donald oversees the De Jong Foundation, an organization whose mission is to empower people in agriculture worldwide, with his wife Cheri. Donald attended California Polytechnic State University in San Luis Obispo, California, and majored in agribusiness management. In addition to his duties at AgriVision and Natural Prairie Dairy, Donald is currently the chairman of Select Milk Producers, Inc., as well as the chairman of the Texas Department of Agriculture Organic Advisory Board. Additionally, he serves as a director on the Greater Southwest Milk Marketing Agency and fairlife boards. He also serves as a trustee for the Alpha Gamma Rho Fraternity Foundation.
Donald lives in Dallas, Texas with his wife and business partner, Cheri De Jong.
Cheri De Jong
Co-owner, Chief Financial Officer
Natural Prairie Dairy, AgriVision Farm Management
Cheri De Jong serves as co-owner and chief financial officer for AgriVision Farm Management — a company that oversees management for 27 family owned and operated agricultural businesses. Cheri is also the chief financial officer and co-owner for Natural Prairie Dairy, one of the largest, family-operated organic dairy farms in the U.S. based in Hartley, Texas. Natural Prairie Dairy’s mission is to deliver best-in-class organic milk from their family to yours. Cheri and her husband, Donald, also oversee the De Jong Foundation, an organization whose mission is to empower people in agriculture worldwide.
Cheri has been involved in the fraternity and sorority community as the past chairman of the board of directors for the National Panhellenic Conference, which is the premier advocacy and support organization for the advancement of the sorority experience consisting of 26 inter/national women’s sororities. She has also served her own sorority, Sigma Kappa, in many leadership roles over the years including as national president.
She also serves as vice chairman on the board of directors for the Farm Foundation —an organization consisting of leaders in agriculture across the country. Cheri stays active in the local community as a board member for the Amarillo Area Foundation.
Cheri majored in agribusiness management at California Polytechnic State University in San Luis Obispo, California, and has an MBA from Tarleton State University in Stephenville, Texas. She lives in Dallas, Texas, with her husband and business partner, Donald De Jong.
History of the farm
Donald and Cheri chose the High Plains of Texas to be the home of Natural Prairie Dairy due to the richness of the soil and the expansive land. Starting with only 800 cows, Donald and Cheri dedicated years to building the organization to what it is today, over 14,000 cows with 250 team members all dedicated to producing an exceptional product.
We’re proudly part of AgriVision Farm Management
AgriVision Farm Management delivers best-in-class management services for dairy and farm-related entities by increasing efficiencies that result in a competitive advantage for our clients while promoting a family-oriented culture for our team members and rewards personal growth and development.