Donald De Jong

Co-owner, Chief Executive Officer
Natural Prairie Dairy, AgriVision Farm Management

Donald De Jong serves as co-owner and chief executive officer for Natural Prairie Dairy — one of the largest, family-operated organic dairy farms in the U.S. based in Hartley, Texas. Natural Prairie Dairy’s mission is to deliver best-in-class organic milk from their family to yours.

Donald also serves as owner and CEO of AgriVision Farm Management, LLC — a company that oversees management for 27 of their family-owned and operated agricultural businesses, including Natural Prairie Dairy.

Donald has recently launched the De Jong Foundation, an organization whose mission is to empower dairy farmers worldwide, with his wife Cheri. Donald attended California Polytechnic State University in San Luis Obispo, California, and majored in agribusiness management. In addition to his duties at AgriVision and Natural Prairie Dairy, Donald is currently the chairman of Select Milk Producers, Inc., as well as the chairman of the Texas Department of Agriculture Organic Advisory Board. Additionally, he serves as a director on the Greater Southwest Milk Marketing Agency and fairlife boards. He also serves as a trustee and the Capital Campaign Co-Chair for the Alpha Gamma Rho Fraternity Foundation.

Cheri De Jong

Co-owner, Chief Financial Officer
Natural Prairie Dairy, AgriVision Farm Management

Cheri De Jong serves as co-owner and chief financial officer for AgriVision Farm Management — a company that oversees management for 27 family owned and operated agricultural businesses. Cheri is also the chief financial officer and co-owner for Natural Prairie Dairy, one of the largest, family-operated organic dairy farms in the U.S. based in Hartley, Texas. Natural Prairie Dairy’s mission is to deliver best-in-class organic milk from their family to yours. Cheri and her husband Donald have also recently launched the De Jong Foundation, an organization whose mission is to empower people in agriculture worldwide.

Cheri is also the chairman of the board of directors for the National Panhellenic Conference that serves as the premier advocacy and support organization for the advancement of the sorority experience consisting of 26 inter/national women’s sororities. She has also served her own sorority, Sigma Kappa, in many leadership roles over the years including as national president.

She also serves on the board of directors for the Farm Foundation —an organization consisting of leaders in agriculture across the country. Cheri stays active in the local community as a board member and current treasurer/investment chairman for the Amarillo Area Foundation, Dalhart Economic Development Board, Dalhart Education Foundation, and the Hartley County Appraisal District. She is also active as a eucharistic minister and on the finance council for St. Anthony’s Catholic Church.

Cheri majored in agribusiness management at California Polytechnic State University in San Luis Obispo, California and has an MBA from Tarleton State University in Stephenville, Texas. She lives in Dalhart, Texas with her husband and business partner Donald De Jong.